The Australian Labradoodle Association of America (ALAA) announced the launch of a new brand and website today. Since 2004, the ALAA has been the leader in education and responsible breeding practices for Australian Labradoodles. Consisting of over 4,000 members and 88,000 dog registrations, ALAA serves as the epicenter for a community of breeders and pet parents. Within their tenure, the elected Board of Directors moved to update the brand and website to reflect the quality of the organization.

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